Our people.

Our planet.

Our brand essence

Taking care of people and the planet.

Our brand vision.

Powering a future where people use less energy, and it’s cleaner, safer, and delivered more reliably than ever.

Our brand promise.

We provide certainty by delivering safe, reliable service through dependable people.

Our brand attributes.

  • Foresight: We anticipate what’s ahead to develop bold, equitable long-term solutions.
  • Reliability: We consistently meet our operational and personal commitments. And if we mess up, we own it.
  • Ingenuity: We combine wisdom, sound judgment, and creativity to solve challenges.
  • Responsiveness: We are attentive to the timely needs of those we serve, in good times and bad.
  • Caretaking: We embrace our role to provide for the good of everyone in this diverse community we call home.

Reasons to believe.

Our goal is to provide examples of our impact and accomplishments to make our narrative relevant. PSEG does a lot of good work. The three categories below are the most critical to our brand’s storytelling.

Environmental leadership:

By championing sustainability and energy efficiency, and achieving net-zero carbon emissions, we are ensuring what’s best for energy and for our planet for generations to come.​​

Reliable people & delivery​:

We are constantly improving the resilience and reliability of the grid. Our people anticipate challenges and lead the response to storm and energy emergencies.

Community commitment in action​:

We support more than 200 nonprofit organizations tackling environmental sustainability, social justice, equity, and economic empowerment.