Icons are visual shortcuts that help viewers scan and find information fast.

Our brand icons are designed to be clean, modern, and non-intrusive. The line art has a consistent weight throughout and not too flowy.

We will continue to add new icons to the library as necessary to keep the look fresh and vital.

Welcome to the new PSEG Brand Guide

After 120 years of Public Service, we’re faced with new challenges seemingly every day. So we figured it was time to refresh, refine, and re-energize our brand. To help you bring our new brand to life, think of this as your GPS, with a full tank of creative fuel.