It symbolizes progressiveness and being future focused. It can be used to highlight a headline, photo, call to action, or other key design elements.
It can also be used to make one of four patterns. Do not invent any new patterns or change the scale. Patterns should be subtle and sized more like body copy.
The arrow looks best in PSEG Orange but also works in Dark Steel Gray. Oh, and it should always point to the right or upper right. Never down. Never. Ever.
