Whether stock or custom shots, our photos should convey energy and passion. This can be achieved by including active people, and through dynamic camera angles and cropping that conveys movement.

01

Images should have a strong point of focus and depth of field, to direct the eye and declutter the look. Lighting should feel natural, not studio perfect.

Subjects should look like regular people, with minimal wardrobe and props, and reflect the incredible diversity of the communities we serve.

View image libraries

NOTE: Images have not yet been purchased. To use them, you will need to buy them before downloading.

02

Deconstructing what makes the right kind of visuals

  • Uncluttered
  • Authentic and Real
  • Diversity (age, body type, ethnicity, sexual orientation, and more)
  • Dynamic Angles
  • Natural Lighting (not too saturated, no studio lighting)
  • Unstaged Actions

Welcome to the new PSEG Brand Guide

After 120 years of Public Service, we’re faced with new challenges seemingly every day. So we figured it was time to refresh, refine, and re-energize our brand. To help you bring our new brand to life, think of this as your GPS, with a full tank of creative fuel.