Type styles, like companies, have personalities.

Outfit

Outfit is our main font used for headlines and power words. To keep things conversational, we always set headlines and subheads in sentence case or initial caps.

For power words, use only Outfit in light weight. For other uses only Regular and Semi Bold.

Proxima Nova (for body copy)

We chose Proxima Nova as our primary font for body copy because it’s straightforward, human, and future proof. And it works well with others.

DM Serif Display (italic)

This is our accent font. Like PSEG Orange or the power words, DM Serif Display in italics is another tool in your paintbox, meant to be used sparingly to emphasize quotes, subheads, or even a keyword mid-sentence. Do not use DM Serifs Display Regular.

Arial

Arial is our system font, and we use it when Proxima Nova is not available. We use Arial throughout the Microsoft Office Suite, including Word and PowerPoint.

Welcome to the new PSEG Brand Guide

After 120 years of Public Service, we’re faced with new challenges seemingly every day. So we figured it was time to refresh, refine, and re-energize our brand. To help you bring our new brand to life, think of this as your GPS, with a full tank of creative fuel.